Panda has brought on Sheri Simonson and Justin Varghese to expand their partnership team. Sheri Simonson has joined as the VP of Partnerships and Activations and Justin Varghese has joined as Sales and Marketing Partnerships at Panda. They’ll be handling our rapidly expanding roster of partners to deliver the best possible experiences.
Sheri has years of experience in the gaming industry and marketing. Coming to Panda from Team Envy, she previously served as their Director of Sponsorship Activation in Texas. In her first esports position she spearheaded marketing campaigns and coordinated activations for all of Envy’s partners.
Before joining Envy Sheri served as the Director of Merchandise Marketing at GameStop, planning and executing marketing campaigns for new product launches, responsible for managing and planning over $100M in co-op Marketing.
“I am beyond excited to be joining the Panda team and I look forward to being part of such an incredible esports organization. Panda continues to grow every year and they are truly paving the way in the fighting game and esports communities as well as many other initiatives. Through partnership and marketing activations I’m ready to continue taking Panda to the next level and I'm proud to be working with such a talented team.”
— Sheri Simonson, VP of Partnerships and Activations in Panda
Also joining Panda’s partnership team is Justin “JV” Varghese. While he has roots as a commentator for multiple competitive titles, Justin also served as a marketing manager for DreamHack North America where he was responsible for growing DreamHack’s brand in the West. Justin most recently served as the Head of Business Development for esports startup Shotcall before he made his way to Panda.
“What attracted me to Panda was their distinctly different approach to the gaming and esports space. I'm excited to join the team and help more brands recognize the disproportionate amount of value that lies in the communities Panda has consistently helped build up.”
— Justin Varghese, Sales and Marketing Partnerships at Panda.
We know that our current and future partners will be in excellent hands with Sheri and Justin joining our ranks.
“Our team has made incredible strides in the last year with growth across the organization in every direction. One of the most important keys to that success is that we very carefully select our leadership and new members of the team. I have full faith and confidence that both Sheri and JV can take Panda to even greater heights, and I can’t wait to see what we can accomplish together!”
— Dr Alan, CEO of Panda